A few weeks before we launched Style Lush, I nearly pulled the plug. I was having difficulty with my hosting company, I was staying up all night trying to get things just so, and the pressure was weighing on me. What if no one read? What if all the writers quit their non-paying gig the first day? What if it never got off the ground?
I pushed forward, mainly because I was afraid to let the writers down. These are some of the most talented, loyal, supportive women I've met, not just online, but ever. I needed to at least try.
The night before we hit publish, I was a wreck. Elizabeth talked me off the ledge, Katie tried to help me with some Typepad quirks, and other writers g-chatted me words of encouragement.
We launched. You, thankfully, read. They wrote (write, really) their asses off. I exhaled.
In a few weeks, Style Lush will celebrate its first anniversary, and the site is, hands down, without a doubt, one of my greatest accomplishments. But, you should know, it doesn't feel like my accomplishment, it feels like our accomplishment. The writers and the readers. Together.
I've been writing online -- here and a handful of other places -- three years now. In three years I've learned so much. This relatively small community of online bloggers/writers has been such an incredible tool for teaching me about professionalism and adulthood.
One lesson I've learned is that, occasionally, when someone gains a sizable online audience, they lose
their gratitude. On the one hand, I can kind of understand. It can become a full-time job just interacting with people, responding to comments, emails. It can be tough to avoid letting all the compliments fuzzy up your brain. And it's really hard to say "no thank you" to someone's request without coming across like you just don't care.
I wouldn't call my audience sizable, not if we're stretching out bloggers on a traffic spectrum, not at all, but whether you have two readers or two million, oh I hope you cling tightly to gratitude and remember those people in your corner.
I hope beyond all measure I've been able to cling as tightly to my own overflowing, overwhelming gratitude, this year especially.
Because, shit you guys, I am so, so grateful.
I'm not quite sure how to explain this, but creating Style Lush has allowed me total and complete freedom on She Likes Purple. I feel no self-induced pressure to make this site anything other than what it naturally is, a record of my life. I don't feel the need to do reviews or to partner with the right company or to drive up numbers so I'm on any type of list or to generate interest for big-time giveaways. Any and all marketing-related goals or ambitions are just unnecessary, thank god, and I can channel all my online ambitions into Style Lush because it's a site I genuinely and wholeheartedly believe in. I believe in the talent there almost more than I believe in anything else online.
My best friend, Natalie, someone who reads every post here and every post there, called me recently to say, "You sure have some talented ladies writing over there. Do they know all you're good at is online shopping?" She was kidding, I'm pretty sure, but it's a little true. I'm good at finding more talented people than myself and convincing them to share that talent with you. Thank goodness I'm good at that.
We have some fun things planned for our first anniversary, and it's our small way of showing all of you -- reading here, there, wherever -- how much you mean to us, how much we appreciate your comments, your feedback, your purchases on stores we've featured that have led to sponsorships or giveaways or just nice connections.
I've spent all year trying to make my life better, my waistline better, my stories better. I've tried to live instead of talk about living. I've tried to think more and talk less. And, I've tried to be a friend worthy of your time because your time is so precious and to spend it with me, in any corner of the internet, means something.
No, it means everything.
So this is my long-winded, rambling, sappy, emotional way of saying thank you.
Thank you for the support you've given us with Style Lush, thank you for the freedom and comfort you've allowed me here, and thank you for your friendship, whether it's through a simple email now and then or a dinner when we happen to be in the same area or caring about my son or sending a gift my way when I least expect it but most need it.
Thank you.
Thank you.
Thank you.